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Get instant access to the best agent recruiting and retention

Explore the best recruiting, retention, and foundational resources designed to help your team or brokerage grow.

Scripts to cold-call or attract agents via social media videos.

  • Proven call and video templates that convert interest into meetings.
  • Built for phone, social DMs, and short-form video.

Stop guessing what to say. These campaigns make your outreach feel personal, not spammy — and get agents to respond.

Each message is written to sound like you, not a recruiter. You'll find complete sequences for cold outreach, warm follow-ups, and re-engagement that work across text, email, and social DMs.

Here's what you'll learn to do:

  • Write messages that start honest, two-way conversations.
  • Use psychology — curiosity, reflection, loss aversion — to cut through noise.
  • Build simple 2- or 3-step sequences that drive replies without pressure.
  • Keep tone consistent across text, email, and social.
  • Turn "I'll think about it" into actual recruiting meetings.

All the heavy lifting's done for you. Just copy, personalize, and send.

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Tom Ferry & Chris Giannos

In 2023, Tom & Chris joined forces to solve one of the biggest challenges facing real estate leaders: recruiting, onboarding, and retaining agents effectively. Over the past two and a half years, they've worked hands-on with countless industry leaders nationwide, generating over 65,000 agent candidates representing more than $75 billion in production.

Tom Ferry
#1 Real Estate Coach
Tom Ferry
Chris Giannos
Recruiting Expert
Chris Giannos
 

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  • Sample social media campaigns
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