RecruitAndRetainAgents.com is your go to source for all the recruiting campaigns and retention playbooks you need to actually grow your team/brokerage. Join more than 2,500 real estate leaders and get instant access to 100+ proven agent attraction & retention plays.
Here is a small sampling of the content and campaigns you'll get access to.
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This recruiting phone script leverages Q4's psychological pressure points...when agents realize their year isn't where they hoped...to position a brokerage switch as the momentum-builder that turns the "dead season" into a real reset for 2026.
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Most agents won't respond to a recruiting pitch out of the blue, but they will respond when you tap into the Q4 psychology of comparing their current year to the goals they set in January—creating the perfect moment to start a real conversation.
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Most leaders post the same generic 'We're hiring real estate agents' ad that sinks in search results, but AI can rewrite it in minutes to be keyword-optimized, structured for job boards, and persuasive enough to actually drive applications.
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how we research everything is changing, including our next team/brokerage. Rank when agents use ChatGPT.
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with the help of AI, copywriting has never been easier. These FB posts go viral because they speak directly to agents own experiences. Embrace the robots...
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Most real estate companies talk about growth... you're actually doing it. When agents see concrete evidence of expansion paired with an invitation to join, it creates powerful FOMO.
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Using IG stories with polls is a low friction way to activate passive agents in your network that may be thinking about making a switch...
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An IG reel designed to get agents thinking...it doesn't scream "WE ARE HIRING" instead it plants a seed in an agents head that maybe, just maybe they might not have made the right decision brokerage wise.
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Use this current event (the fed cutting rates) to revive stale leads sitting in your agents databases...includes phone script, text template & email template to hit them 3 separate ways!
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This script is designed to be used in conjunction with the matching social post...not everyone will see your social feed, this gives you control over who hears your message. Nothing beats picking up the phone and sharing your value prop!
See what our customers are saying about us.
250 recruiting emails sent, 16 responses, 5 in person interviews booked, 3 agents hired...FROM ONE CAMPAIGN!
The "ready to post" social ads make it so much easier to recruit agents using Instagram/Facebook. We are starting numerous convos weekly at this point and continuing to scale!
The recruiting scripts/email templates in RARA have made our recruiter so much more effective. She focuses now purely on execution instead of trying to figure out what to say and how to say it. Game changer!!!
In 2023, Tom & Chris joined forces to solve one of the biggest challenges facing real estate leaders: recruiting, onboarding, and retaining agents effectively. Over the past two and a half years, they've worked hands-on with countless industry leaders nationwide, generating over 65,000 agent candidates representing more than $75 billion in production.
Answers to the most frequently asked questions.
Everything you need to level up your recruiting and retention efforts.
